Toyota and Discovery Education are once again hosting the TeenDrive365 Video Challenge, which invites teens to create short videos that encourage their peers to drive more safely. If you’ve interacted with a teen lately you know that they communicate in an almost entirely different language. So if you want to get a point across to a teen, you need to speak their language. Therefore, Toyota and Discovery Education created this challenge allow peers to encourage each other to drive safer.
“We’ve held the Toyota TeenDrive365 Video Challenge with Discovery Education for five years now because we know that teens can really get through to other teens about driving safety,” said Mike Goss, General Manager, Social Innovation, Toyota Motor North America. “Every year, teens across the country wow us with a mix of videos that are smart, startling, persuasive and often very funny. We can’t wait to see what this year’s crop of young filmmakers come up with.”
To date, Toyota and Discovery Education have awarded hundreds of thousands of dollars in student scholarships and prizes. This year the grand prize winner will be awarded a $15,000 scholarship and the chance to work with a Discovery film crew to reshoot the winning video as a TV-ready PSA. With close to six months to get creative, what can your teen accomplish?
Teens can register and submit their entries today through February 23, 2017 at www.TeenDrive365inschool.com.
“CALL FOR ENTRIES: Toyota and Discovery Education Challenge Teens to Spread the Word on Safe Driving.” Toyota USA Newsroom. Toyota, 26 Sept. 2016. Web. 26 Sept. 2016.
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